Key takeaway
Mobile apps are becoming more dependent on discovery, store presentation, AI-assisted development and retention. Apple announced new App Store assets, personalized discovery, group subscription options and review workflow updates. Google expanded Android user features and Android developer tooling, including Android CLI 1.0 and Android skills for agent-assisted work.
Why it matters
An SME should not build an app only because apps look modern. A mobile app is justified when it supports repeated use: ordering, booking, membership, loyalty, notifications, support or personalized content.
Recommended action
Run a mobile decision audit: native app, PWA or better responsive website. For existing apps, improve store assets, onboarding, analytics, crash monitoring and retention messages before adding features.